When to use a hyaluronic acid serum?

Hyaluronic acid is certainly one of the buzziest skincare ingredients right now, but when should you actually use a hyaluronic acid serum?

First things first, hyaluronic acid is a powerful moisture magnet that can hold up to 1000 times its weight in water. It binds to water to grant your skin a supple, hydrated and dewy appearance. When used in a serum, it can help boost hydration, plump up fine lines and improve skin's overall texture.

Hyaluronic acid can be used both in your am and pm routine — or anytime you want to give your skin a hydrating boost. Use it after cleansing and toning but before moisturising to replenish and lock in moisture.

While all skin types can benefit from the hydrating powers of hyaluronic acid, dry and dehydrated complexions will love it the most. It can be a true game-changer for mature skin too, keeping things smooth and supple whilst helping to minimise the look of fine lines and wrinkles.