What is the best natural makeup brand?

Nowadays, it seems like we’re spoilt for choice when it comes to natural makeup. But not all natural makeup brands are created equal.

We believe that the best natural makeup brand is one that delivers dream performance, features sophisticated textures and provides nourishing skincare benefits — all thanks to natural, skin-loving ingredients such as mineral pigments, vitamin E, aloe vera, hyaluronic acid and more.

An ethical and sustainable approach to makeup also matters. We like cruelty-free, vegan-friendly and ethically sourced formulations, made without a pinch of synthetic or animal-derived colourants.

Finally, we’re all about natural & organic certified makeup. In natural certified formulas, at least 95% of all ingredients must be of natural origin. If the brand is natural & organic certified, you can rest assured you’re choosing skin-friendly, plant-based and ethical makeup.